The power of kindness World Kindness Day is celebrated annually on 13th November. On this day, participants attempt to make the world a better place by celebrating and promoting good deeds and pledging acts of kindness, either as individuals or as organisations. We know that kindness makes a difference to the people we support because they tell us so . We received this feedback from a person staying at one of our centres: "Thank you for the kind caring support, keeping me safe and helping to make my life better." Kindness is one of our core values at Birchwood - it is something we expect from each other as colleagues and something we promote through our work, everyday. In short :Kindness costs nothing but means everything.